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Consumer magazines

Holiday, The RCI Magazine & Holiday2

An in-house title, Holiday, was distributed to 500,000 owners of shared holiday properties across Europe and the Middle East. It was printed in 14 language editions, each with market-specific content. The publication engaged readers and promoted destinations, thereby driving holiday bookings to featured resorts.

We managed the project for two years as part of an in-house team, during which time monitoring revealed spikes in call-centre activity correlating publication dates.

We also managed Holiday’s little sister, handbag-sized Holiday2. Each dynamically-themed issue was designed as a colourful companion for RCI’s frequent travellers.