Why communication is king
In our web-dominated world we often hear the phrase ‘content is king’ from people arguing against an obsession with SEO keywording, and quite rightly. But rarely do we hear people talk about the importance of good communication. Content – be it the written word, photos, videos or podcasts is communication and as we all know the inherent value of good communication, shouldn’t we consider it to be king?
read moreBlogtripF1 – a destination marketing success story
A few weeks ago Land of Valencia – the Spanish city’s tourist board set about a rather daring destination marketing campaign – inviting bloggers from across Europe and the US to the region to discover it for themselves and go to the Grand Prix (hence the F1 title). It’s rare for tourist boards to take such a leap of marketing faith, but Valencia firmly believes in the power of social media marketing and is quickly becoming a pioneering region in this arena.
read moreWe’ve got a lot to say for ourselves
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