We all know the internet is transforming the media landscape and the way that people find information. In the past the media giants – newspapers and TV held the power to influence and controlled the message. But blogging and social media has changed the balance of power.
We’re often told that social media is the future, in fact now, and of the opportunities it holds for the travel industry. But rarely do you see destinations embracing it and using it to full effect.
That is until recently, when Land of Valencia – the regional tourist board invited a group of bloggers to experience their destination with a series of bloggers’ trips.