LiveShareTravel Building for the Future at Fractional Summit Europe 2011

On February 17th, 2011, posted in: Press releases by

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Maia Communications is pleased to be able to introduce its newest product – LiveShareTravel ( to delegates of Fractional Summit Europe 2011, being held at the Marriott London Grosvenor Square, London from February 17-18.

LiveShareTravel is the shared ownership showcase, marketing and promoting developer properties through rich and engaging online magazine and multimedia content.

LiveShareTravel is a customised marketing package unique in placing professional travel writers in resort from where they generate real-time reporting, capturing the complete property and destination experience. The writers also use real-time marketing channels to generate a customised platform from which to showcase a property’s offering to a wider audience of potential buyers.

In January 2011 LiveShareTravel attracted more than 191,000 views of its client content and has achieved an Alexa ranking of 526,491 – all just 12 weeks after its initial launch.

Maia Communications director Sarah Lee said: “I’ve been working with the Fractional Life team and attending the annual Fractional Summit for some years now and have seen how it engages the best and most progressive developers and professionals in the industry.

“For this reason we valued the opportunity to exhibit at Fractional Summit Europe 2011, which has as its theme Building for the Future. We believe LiveShareTravel adds a new dimension and approach to the marketing of fractional lifestyle properties and is set to contribute significantly to the growth of the fractional industry, raising awareness of how great the product is with the widest audience possible.

“Fractional properties are a fabulous product for our times, with so many developers of high-end residential properties looking for new routes to closing sales.

“The one thing everyone in this industry agrees on is that fractional offers an exceptional lifestyle and it needs an exceptional marketing tool to show how it enriches the lives of its buyers. LiveShareTravel tells a fractional property’s story as it is lived – sharing it through video, vibrant photography and colourful features with a global online audience.”


Maia Communications is a dynamic, creative marketing communications agency specialising in travel, lifestyle, shared ownership and property. Maia Communications launched LiveShareTravel in November 2010.

For more information on LiveShareTravel visit:, contact Sarah Lee on 020 7193 4223 or email:

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