A few weeks ago Land of Valencia – the Spanish city’s tourist board set about a rather daring destination marketing campaign – inviting bloggers from across Europe and the US to the region to discover it for themselves and go to the Grand Prix (hence the F1 title). It’s rare for tourist boards to take such a leap of marketing faith, but Valencia firmly believes in the power of social media marketing and is quickly becoming a pioneering region in this arena.
I was interviewed by Spain’s YouTube marketing expert Lasse Rouhiainen on my impressions of the trip and the opportunity for destination marketers to harness social media to their benefit.
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You can read destination travel pieces from the trip here.