BlogtripF1 – a destination marketing success story

A few weeks ago Land of Valencia – the Spanish city’s tourist board set about a rather daring destination marketing campaign – inviting bloggers from across Europe and the US to the region to discover it for themselves and go to the Grand Prix (hence the F1 title). It’s rare for tourist boards to take such a leap of marketing faith, but Valencia firmly believes in the power of social media marketing and is quickly becoming a pioneering region in this arena.

I was interviewed by Spain’s YouTube marketing expert Lasse Rouhiainen on my impressions of the trip and the opportunity for destination marketers to harness social media to their benefit.

You can read destination travel pieces from the trip here.

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We’ve got a lot to say for ourselves

Welcome to Maia Says, the blog from Maia Communications. Here we’ll share our thoughts on the communications landscape and developments in social media, as well as the latest insights and updates on Maia, our clients and exciting projects.

With marketing communications changing so rapidly there are always new ideas, products and tips around and we’ll be bringing them with you here. If you’d like to write a guest post contact us to discuss your ideas.

Conversation is at the very heart of good communications and at Maia we love a good discussion so feel free to leave comments on our posts. And, if you see something you like on our blog share it with the world through one of the many options available.

Look forward to chatting to you soon.

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